Playtech Powers Fortuna Entertainment Group’s Expansion into Croatia
28.06.2024
A prominent player in the gambling technology sector, Playtech has joined forces with Fortuna Entertainment Group (FEG) to introduce the Fortuna brand to Croatia. This marks the final phase of a comprehensive initiative to consolidate six Fortuna brands under a single umbrella across five nations. Playtech’s robust platforms have been seamlessly integrated, enabling Fortuna to expand its reach and deliver an enhanced user experience.
Fortuna Entertainment Group has emerged as a significant force in the gambling and gaming landscape of Central and Eastern Europe, experiencing rapid growth since its collaboration with Playtech commenced in 2016. Their brands have achieved notable success in all key markets, serving as a testament to the efficacy of Playtech’s technology and expertise.
Shimon Akad, the head of operations at Playtech, expressed enthusiastic support for the partnership. He remarked, “Fortuna Entertainment Group is a highly valued partner for us. Their remarkable growth has propelled them to the forefront of the gambling and gaming industry in this region. Our technology possesses the versatility to accommodate a wide array of products and channels, and we are actively collaborating with numerous companies across diverse markets. This underscores the strength and dependability of Playtech’s platform. We eagerly anticipate further strengthening our partnership with FEG.”
Fortuna Entertainment Group’s chief executive, Per Widerström, stated: “We are thrilled to introduce our PSK.hr brand in Croatia, propelled by Playtech’s top-tier IMS account and wallet solution, functioning on FEG’s consolidated platform. The triumph of our strategic collaboration with Playtech over the past half-decade showcases our multi-channel product abilities in Central and Eastern Europe, and we anticipate this partnership to continue expanding.”
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