bwin Partners with UEFA for Europa League and Conference League Sponsorship

Entains betting firm, bwin, has joined forces with UEFA to become a major sponsor of the UEFA Europa League and UEFA Europa Conference League.

bwin’s logo will be displayed on television screens and around the pitch during matches in both competitions, as well as on the websites and social media platforms of each tournament.

The agreement also grants bwin the right to utilize content and videos from both tournaments on its own platforms, and they can also provide tickets and exclusive experiences to their customers.

The partnership will also prioritize responsible gambling, with bwin launching a new website – betresponsibly.info – to showcase the tools they and their parent company Entain offer to assist customers in managing their betting habits.

“This collaboration with bwin allows UEFA to engage more closely with the sports betting sector, gaining a deeper understanding of the market and receiving support from both a sports integrity and commercial perspective,” stated Guy-Laurent Epstein, UEFA Marketing Director.

“bwin is a leading name in responsible sports betting, boasting a long history of supporting football clubs, leagues, and competitions globally.”

Their considerable sponsorship background will be a valuable resource for both occasions.

Stephen Heilmann, Chief Executive Officer of Entain’s European Digital Operations, stated that the collaboration will furnish them with a variety of thrilling possibilities to improve their customer propositions, generating distinctive new encounters and material.

“It also gives bwin a robust platform to connect with supporters in regulated sports wagering markets globally, emphasizing their unparalleled blend of top-tier products and a accountable gambling setting.”

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