BlueBet Fined $50,000 for Breaching Gambling Advertising Rules

The Victorian Gaming and Casino Oversight Committee (VGCCC) has levied a penalty of $50,000 (26,017 pounds/30,437 euros/32,434 dollars) on BlueBet for breaching the state’s gambling promotional rules.

BlueBet was found liable for 43 infractions, showcasing gambling advertisements on or above public thoroughfares. This practice is prohibited under the Victorian Gaming Regulation Act of 2003.

The VGCCC initiated an inquiry following grievances from the public. BlueBet’s advertisements were exhibited on digital billboards at numerous locations along highways for a fortnight in August and September of 2022.

The transgressions resulted in the VGCCC filing accusations against BlueBet, which were adjudicated in a court of law. During the trial, Magistrate Greg Thomas expressed difficulty in accepting BlueBet’s defense that they were oblivious to their legal transgression, considering the high visibility and male demographic targeting (ages 15-54) of the billboard locations.

Thomas refrained from recording a conviction but asserted that if the violations were unintentional, it indicated a significant level of carelessness. Upon rendering his decision on the case, BlueBet was found guilty of 43 offenses involving the display of gambling advertisements on or above public roads.

Thomas stated that he would have imposed a fine of $70,000 on BlueBet and registered a conviction.

Although both sides agreed to lower the penalty, taking into account the admission of guilt, collaboration with the Victorian Gambling and Racing Commission, and steps taken by BlueBet to prevent similar violations from occurring again.

BlueBet is now obligated to pay $50,000 and cover all expenses negotiated with the Victorian Gambling and Racing Commission.

“Gambling advertising has no place in public areas where it is easily visible to children and other susceptible groups,” stated Annette Kimmitt, chief executive of the Victorian Gambling and Racing Commission. “These locations are particularly difficult to avoid in everyday life. This ruling sends a clear message to gambling providers who break these regulations that safeguard our community.”

Victorian operators are facing new online regulations

The decision follows the introduction of new rules in Victoria regarding online gambling accounts. These regulations encompass how players can view their spending and losses.

Starting April 1, these changes focus on how specific information is displayed in players’ online gambling accounts. This includes spending details, with their net losses now excluding free and bonus bets. Additionally, players’ monthly net winnings statements will deduct all bets from their total payment amount.

Meanwhile, licensees must present data using clear language, avoiding unnecessary technical terms. Information about gambling harm should be included on monthly statements.

Victoria has been taking action to better protect consumers from gambling harm. In recent months, the Victorian Gambling and Racing Commission has intensified its efforts to crack down on operators who violate regulations.

This past month, MintBet faced a hefty penalty of $150,000 for repeated disregard of responsible gaming rules. Earlier this year, in January, Tabcorp was obligated to convert the majority of its electronic betting machines to a cashless payment system due to numerous instances of underage gambling.

**Current Developments at BlueBet**

The financial penalty will undoubtedly impact BlueBet, but it won’t hinder its recent acquisition news. Just last week, BlueBet finalized a binding agreement to purchase the Betr betting enterprise.

BlueBet stated that this acquisition will enable the creation of a larger entity within Australia, expanding its reach and market presence. BlueBet will distribute roughly 265.4 million fully paid shares to Betr stakeholders. This represents approximately 56.9% of BlueBet’s current stock holdings.

The agreement is contingent upon several conditions, including approval from BlueBet shareholders. BlueBet strongly recommends that shareholders vote in favor of the merger, emphasizing that it will generate substantial value.

If all conditions are fulfilled, BlueBet anticipates completing the transaction by July 1.

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