Casumo Ushers in New Era with Brand Refresh and Leadership Restructure

Casumo has experienced a significant transformation, revealing a revitalized brand image and a restructured leadership group. This overhaul signifies one of the most substantial marketing and personnel transitions in the company’s trajectory, marking the beginning of a promising new era.

A notable aspect is the energetic and varied executive team, with women constituting almost half of its composition. Significantly, Sandhya Singh comes on board as Chief Customer Experience Officer, contributing extensive expertise from her prior positions at prominent companies such as Meta, Amazon, and HP.

Singh joins a mix of fresh perspectives and seasoned professionals on Casumo’s leadership council. This includes CEO Francesco Postiglione, who assumed the role in the preceding year, alongside COO Tim De Borle, CFO Janice Duncan, Chief Compliance Officer Kerry Swainson, CTO Cristina Turbatu, CMO Nikola Jellačić, CPO Tony O’Mahony, and CHRO Martin Schillig.

“The previous twelve months have been replete with adjustments and metamorphoses, the majority of which have not yet been witnessed by the sector or our patrons,” conveyed Tim De Borle, COO of Casumo. He underscored that this comprehensive restructuring has been a year in development and continues to mold the company’s course.

Im incredibly thrilled to be employed at a company like Casumo, it’s a fantastic organization. However, the iGaming landscape has evolved, and strategies that were effective a few years back might not be as impactful now. We require a novel strategy.”
That’s how the recently appointed Chief Marketing Officer, Nikola Jellačić, expressed it. He’s not suggesting a complete transformation, but rather a revitalization.
Previously this year, Casumo’s Chief Financial Officer, Janice Duncan, discussed the modifications with iGaming Business. She highlighted the company’s dedication to diversity, citing the balanced gender ratio in leadership positions as evidence that Casumo practices what it preaches.