Tech Firm and Racing Victoria Partner to Bring Live Racing Content to Australian Betting Platforms

A wagering tech firm has joined forces with the regulatory authority for thoroughbred racing in Victoria, Australia. This collaboration enables the tech company to provide live racing content from Racing.com – including races, discussions, and more – to betting platforms throughout Australia.

This partnership is significant for the tech company, allowing them to deliver a more comprehensive offering to their customers. For bettors, it provides enhanced access to Victorian races, potentially leading to increased wagering.

The tech company’s CEO expressed his enthusiasm for the deal, stating that it will elevate the visibility of Victorian racing and stimulate betting growth. He views it as a mutually beneficial arrangement that advantages both the tech company’s clientele and the racing sector overall.

The partnership grants Racing Victoria access to 25 online wagering platforms in Australia, substantially broadening the reach of their races via Racing.com.

Racing Victoria’s chief executive, Peter Campbell, highlighted the organization’s dedication to sharing its races broadly, guaranteeing enthusiasts across Australia can experience the excitement of Victorian racing. Collaborating with BetMakers and their extensive distribution system is a crucial element of this approach. He continued, “We are delighted to collaborate with a company so dedicated to advanced technology. This alliance will deliver our races to a wider and more enthusiastic viewership.”