Betsson Expands Italian Presence with Strategic Brand Consolidation

Betsson, a prominent figure in the online gambling industry, is expanding its reach within Italy. They are leveraging their established Italian brand, StarCasino, to increase their footprint. Essentially, they are introducing their primary “Betsson” brand to the Italian market, a region they are already familiar with.

The significance of this move lies in Italy’s status as a crucial market for online gambling. Furthermore, Betsson already supports numerous top-tier Italian football clubs through StarCasino, including renowned teams like Juventus and AS Roma. This strategic decision enables them to consolidate their operations under the internationally recognized Betsson brand.

Their ambitions extend beyond Italy. Betsson is also making strides in Argentina through a partnership with Light & Wonder, a major player in casino games. This collaboration aims to provide Argentinian users on their betsson.bet platform with an even wider range of offerings. For Betsson, it’s all about expansion and attracting new customers!

Betsson.it is increasing its game library with well-loved options such as 88 Fortunes through a fresh collaboration with Light & Wonder. This represents just a single exciting advancement for the business, as Betsson Chief Executive Pontus Lindwall emphasized their unprecedented year following a robust final quarter generating $270.3 million in earnings. Users can anticipate a novel live casino offering as well, expanding upon Betsson.it’s December introduction alongside Games Global.