Amelco and Simplebet Team Up to Revolutionize Sports Betting with Microbets

Amelco, a top provider of sports wagering and platform services, has partnered with Simplebet, a leading B2B tech firm focused on microbetting. This collaboration seeks to bolster Amelco’s offerings for all its operator associates by incorporating Simplebet’s advanced microbetting technology for major American sports.

Simplebet is pioneering a transformation in fan engagement within the sports realm. Their system employs machine learning and live data processing to deliver an unmatched microbetting experience. This alliance will allow Amelco to provide a more engaging and detailed betting experience, turning each moment of a live match into an exciting wagering opportunity.

Amelco possesses one of the most comprehensive and robust end-to-end platforms in North America. Their recent joint effort with BetSaracen during the thrill of March Madness, the NCAA Men’s Basketball Tournament, demonstrated the potency of Simplebet’s microbetting products.

Microbets have swiftly become one of the most rapidly expanding sectors within the U.S. sports betting market. This novel wagering method permits enthusiasts to place bets on specific instances within a game as they unfold. Picture wagering on every pitch in a baseball game or every play in a football game, with near-instant results.

After the initial triumph of their partnership during March Madness, Amelco and Simplebet are keen to broaden their offerings throughout the 2023 Major League Baseball season and the approaching NFL season.

This collaboration is set to further enhance Amelco’s already impressive array of products. Their platform encompasses a broad spectrum of services, including sports wagering, internet casino gaming, retail solutions, player account management (PAM), and access to numerous data feeds.

Simplebet, a leading innovator in the North American sports wagering landscape, has experienced remarkable growth since its inception, now accessible in 22 states.

The platform’s appeal among sports enthusiasts has skyrocketed in 2023, with in-game wagering volume during Super Bowl LVII soaring by 84% and exceeding 3.7 million wagers placed throughout the NFL postseason, representing a 150% surge compared to the previous year.

“This represents a significant leap forward, and this emphasis on micro-betting will position us favorably in advance of several major sporting competitions in the upcoming months,” remarked Brandon Walker, Head of Amelco USA, regarding their collaboration with Simplebet.

“Following the immensely successful introduction of March Madness on our platform, the US sports schedule becomes even more substantial and compelling in 2023 with the commencement of the MLB season and the NBA Playoffs. Simplebet will be available across all our existing states, and I am certain that this alliance will continue to flourish and demonstrate its transformative potential for all our operators.”

“We are delighted to join forces with Amelco and welcome them to our esteemed group of partners who have adopted our micro-betting solution,” stated Chris Bevilacqua, Co-Founder and CEO of Simplebet. “It has become increasingly evident that operators are seeking to fulfill their customers’ expectations within the micro-betting domain, and our partnership with Amelco will only serve to broaden our reach.”

We were ecstatic to join forces with Amelco! Providing new collaborators with an exceptional onboarding process and unparalleled support has always been a core value of ours. This collaboration centers around crafting an extraordinary experience for their clientele. Our goal is to make wagering instantaneous and exhilarating, and collaborating with Amelco allows us to deliver that to an even larger audience.”