Betika and Kiron Interactive Join Forces to Enhance the African iGaming Experience

A prominent Kenyan digital entertainment company, Betika, has teamed up with Kiron Interactive, a top provider of virtual sports and online gaming, to introduce Kiron.Lite. This optimized and effective platform is specifically crafted to address the distinct obstacles of the African market, especially the problem of limited bandwidth internet access that can negatively impact user enjoyment.

Kiron’s CEO, Steven Spartinos, conveyed his excitement about this joint effort, emphasizing the significance of developing a customized answer for the African market. Betika, with headquarters in Nairobi, Kenya, is a renowned sports wagering and gaming brand with a substantial footprint across numerous African nations. Conversely, Kiron Interactive is a global technology and software firm specializing in virtual sports and games, boasting an impressive collection of 59 thrilling titles.

Africa, with its vast and expanding customer base comprising 11.5% of global internet users, is swiftly emerging as a hub for the iGaming sector. South Africa and Nigeria are spearheading this growth, with Nigeria alone possessing a population of 200 million prospective users. This alliance between Betika and Kiron Interactive signifies a calculated maneuver to leverage this flourishing market by delivering a smooth and captivating gaming experience adapted to regional circumstances.

Kenyas internet gaming industry has surged since its legalization in 2019. This swift expansion has ignited controversy, with numerous voices advocating for stricter controls to safeguard users and guarantee ethical gaming conduct.