B90 Holdings Shifts Focus to B2B Services and Content Marketing in iGaming

B90 Holdings is increasing its emphasis on business-to-business (B2B) services while revamping its primary brand, Bet90.com.

Initially, B90 functioned on two primary avenues. It employed subsidiaries like Emwys, Oddsen.nu, and tippen4you.com to attract customers through search engine optimization and paid advertising. Concurrently, it managed its own online wagering platforms: Bet90.com and Spinbookie.com.

Going forward, Bet90.com will concentrate on delivering valuable content to visitors about the world of online gambling, encompassing casino and sportsbook evaluations, bonus details, and wagering tactics.

This transition permits B90 to sharpen its focus on its strengths in performance-based marketing, customer acquisition, and affiliate marketing within the profitable iGaming sector. Although Spinbookie.com will stay active, it will assume a less prominent role as resources are allocated toward B2B expansion.

This strategic adjustment builds upon B90 Holdings’ latest actions to reinforce its market standing, including a successful £2 million investment round secured in September 2023.

Company B90 intends to secure $4 million by offering additional shares of its common stock. These funds will be utilized to propel the company’s expansion, encompassing the financing of mergers and enhancing operational liquidity.

Regarding mergers, B90 recently disclosed the acquisition of Emwys AB, an iGaming marketing agency based in Sweden. Emwys focuses on pay-per-click advertising, and B90 evidently views this acquisition as a means to bolster its digital marketing prowess.