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Allwyn Hits the Jackpot: A Year of Expansion and Record Revenue

Di Addison "Azalea" Pearson

The lottery and gaming behemoth, Allwyn, witnessed remarkable financial success in the 2023 fiscal year, generating €7.88 billion (roughly $8.53 billion) in total revenue. This outstanding achievement was primarily fueled by their purchase of Camelot UK, the entity responsible for managing the UK National Lottery.

Excluding the Camelot acquisition, Allwyn’s revenue still exhibited a commendable 6% natural increase. Nevertheless, incorporating Camelot’s figures catapulted their overall revenue growth to an astounding 98%. This acquisition, concluded in March following clearance from the UK Gambling Commission, substantially reinforced Allwyn’s foothold in the UK market.

During the 2022/23 fiscal year, Camelot UK independently disclosed robust sales figures, with UK lottery sales hitting £8.19 billion (approximately $10.34 billion), reflecting a 1% rise from the preceding year. This acquisition unequivocally highlights Allwyn’s calculated expansion within the international lottery sector.

Apart from the Camelot acquisition, Allwyn has been diligently reorganizing its operations. This encompasses rebranding Camelot Illinois as Allwyn North America, indicating their aspirations to penetrate the North American market.

Lottery giant, Allwyn, is broadening its horizons with an anticipated entry into fresh territories such as Austria and Greece this coming October. This initiative trails a twelve-month period of tactical alliances, notably those formed with Vodafone within the United Kingdom and 0xCollection in Switzerland.

These endeavors to expand appear to be yielding fruit. Allwyn declared robust fiscal outcomes, with both aggregate revenue and gross gaming revenue (GGR) practically increasing twofold in the third quarter. Nevertheless, despite this remarkable surge, net profits witnessed a minor contraction after factoring in acquisitions.

The UK market, representing a substantial portion of Allwyn’s earnings, encountered a marginal downturn. Both overall revenue and GGR contracted by 4% year-over-year. This pattern persisted into the fourth quarter, with GGR and net profits undergoing slight reductions.

In spite of the UK’s dip, Allwyn’s comprehensive fourth-quarter figures were favorable. The enterprise observed a 97% surge in consolidated revenue, fueled by robust expansion in GGR. Even after adjusting for acquisitions, revenue still climbed by a commendable 4%.

Robert Chvatal, Allwyn’s Chief Executive Officer, conveyed contentment with the company’s 2023 performance, underscoring the successful integration of Camelot and the overall revenue upswing. He accentuated the organic revenue growth of 6%, illustrating the company’s robust performance even excluding the influence of acquisitions.

Crew, we truly hit a home run this year! Your dedication certainly yielded results – we were only successful because of you!