AP Partners With BetMGM As Exclusive Odds Provider

The AP (Associated Press) has partnered with BetMGM, designating the sports wagering company as its exclusive provider of betting odds. This partnership means BetMGM will now supply those crucial betting lines and analysis for AP’s sports reporting, taking over from their former partner, FanDuel.

Consider this: when you come across a sports article from the AP, it’s highly likely the betting odds displayed alongside will originate directly from BetMGM. This is a significant development, given the AP’s prominent role in the news industry, reaching a vast audience of millions daily. It’s a calculated move by BetMGM to increase brand visibility and become a recognizable name (or rather, brand) among sports enthusiasts.

Barry Bedlan, the worldwide head of text and commercial offerings at AP, emphasized the demand for dependable sports wagering data. He shared his enthusiasm for the alliance with BetMGM, aiming to deliver a credible resource for their clientele and viewership.

Earlier this week, BetMGM also announced a joint effort with PlayAGS to introduce a fresh slot machine game in the Michigan market.