1xBet Serves Up a Grand Slam Partnership with the International Volleyball Federation
10.06.2024
A prominent online betting platform, 1xBet, has joined forces with the International Volleyball Federation (FIVB), the sport’s governing entity. This collaboration, extending over the next half-decade, represents a significant development for volleyball.
Consider all the premier volleyball competitions: the men’s and women’s Volleyball Nations League (including the thrilling championship matches!), the FIVB Volleyball Men’s and Women’s World Championships, the FIVB Volleyball Men’s and Women’s Club World Championships, and the top tiers of the Beach Volleyball World Tour – 1xBet will have a visible presence.
Their branding will be evident on the playing surfaces, on those vibrant LED displays, and even on the athletes’ uniforms, particularly during the beach volleyball contests. The objective is to introduce the excitement of volleyball to a broader viewership.
Both 1xBet and the FIVB are enthusiastic about this partnership. For 1xBet, it presents an opportunity to back a sport experiencing a surge in global interest. For the FIVB, securing a partner like 1xBet translates to engaging new enthusiasts and propelling the sport’s growth. This marks the first instance of volleyball securing a worldwide betting sponsor – a testament to the sport’s burgeoning stature. The collaboration commences with the Volleyball Nations League on May 14th, so prepare for some captivating competition!